A gap that needed closing
The shift to digital banking happened quickly. Within a few years, most Croatian banks reduced branch hours, introduced online-only services, and redesigned their interfaces around smartphone use. For younger customers, this was mostly welcome. For many seniors, it created a new kind of exclusion.
Not a lack of intelligence or willingness. A lack of opportunity. Nobody had sat with them and explained, step by step, how the applications actually work. What the error messages mean. What to do when something unexpected happens. The knowledge existed somewhere, but not in a form that was accessible to them.
Focus Point Media was established to provide exactly that. Structured, patient, practical education delivered where people already spend time: in their local library, in their retirement home's common room, in a familiar community space.
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